NEEDS CONTEXT

A campaign video advertisement for Ang Probinsyano Party-list was created using artificial intelligence but falls short of the Commission on Elections’s required disclosure standards.

The video voiced by veteran TV host Boy Abunda and accompanied by the instrumental track “Awiting Gala” by Jhino Bilbao was uploaded by a Facebook page called Pinoy Time Traveler on March 27.  

The page administrator confirmed in a message to FactRakers that the video was indeed created using AI and that “none of the people shown are real or based on actual individuals.”

One clip in the video features a man in what appears to be an Ang Probinsyano shirt while another clip shows a construction worker wearing a cap with the party-list’s ballot number. AI detection tools Hive AI, Sightengine and WasItAI returned high confidence ratings that the video was AI-generated.

While the video posted on Facebook included an AI label, the page still failed to meet the disclosure requirements for AI in campaign materials under Article IV of Comelec Resolution No. 11064.

The resolution mandates that audio-visual campaign materials disclose AI use in both written and audible forms, presented clearly and prominently at the beginning and end of the video. 

Pinoy Time Traveler has created two other AI-generated videos for Ang Probinsyano reposted by the party-list on its Facebook page in March and April. These versions included written disclaimers, but no audible mentions of AI use.

Pinoy Time Traveler’s video has amassed over 2,800 views on Facebook, 7,900 views on Instagram and 4,500 views on TikTok.

Read the full story on FactRakers.org.

FactRakers is a Philippines-based fact-checking initiative of journalism majors at the University of the Philippines-Diliman working under the supervision of Associate Professor Yvonne T. Chua of the University of the Philippines’ Journalism Department. Associate Professor Ma. Diosa Labiste, also of the Journalism Department, serves as editorial consultant.

FactRakers' fact-checks also include those produced by Tinig ng Plaridel — the official student publication of the UP College of Media and Communication — and the UP Journalism Club.

The name of the initiative, coined from the words “fact” and “raker,” is inspired by the term “muckrakers,” first used in the early 1900s by American president Theodore Roosevelt to express his annoyance at progressive, reform-minded journalists at the time.

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