Jinggoy Estrada's 'Pusuan' ad needs context

Written by
University of the Philippines Journalism Department
Last modified
Saturday, April 13, 2019 - 10:15
Screenshot of Jinggoy Estrada TV ad

A Jinggoy Estrada television campaign ad highlighting his assistance to overseas workers and scholars contains images that need context.

In the 30-second ad titled "Pusuan," Estrada and his father, former president and now Manila mayor Joseph Estrada, talk about beneficiaries thanking and tagging the Senate bet through Facebook.

Images of three Facebook posts containing text and photos appear onscreen while the two banter:

Salamat kay Senator Jinggoy Estrada sa pagtulong sa aming mga OFW sa oras ng  aming matinding pangagailangan. Naramdaman po namin na mayroon kaming masasandalan! TUNAY KANG MAKATAO (Thanks to Senator Jinggoy Estrada for helping OFWs like us in our hour of need. We feel we have somebody to lean on. You are truly humane)! We love you!! ” - Andelyn Andrada

Napakagwapo niyo po talaga Senator Jinggoy! IDOL ka naming lahat (You’re so handsome, Senator Jinggoy! You’re our idol)!! -Adelaida Urbada

Sa ngalan ng lahat ng mga napagtapos mo ng pag-aaral Senator Jinggoy, MARAMING MARAMING SALAMAT PO! Alam mo na ang tanging makapag-aangat sa buhay ng bawat kabataan ay nasa edukasyon (On behalf of all those you put through school, Senator Jinggoy, thank you very much! You know that education is an important way to improve the lives of the youth)! -Michelle Rapanan

The Facebook accounts of Andrada and Urbada could not be traced through multiple people search engines.

People search engines such as Pipl, People Thor and IntelTechniques yielded results only for the name of Michelle Rapanan, who did not respond to an online query if she is the person referred to in Estrada's ad.

More, the photos accompanying the Facebook posts shown in the ad were Senate releases, the earliest dating back to 2007 when Estrada still had no account on Facebook:

  • The Urbada photo appears on a March 30, 2010 Senate release. The caption states Urbada was a market vendor Estrada met while campaigning for reelection at the Balintawak market in Quezon City in 2010.
  • The Andrada photo appears on an Oct. 30, 2012 Senate release showing Estrada with 12 workers he helped repatriate from Dubai.
  • The Rapanan photo appears on a Nov. 26, 2007 Senate release. Then Senate President Pro Tempore, Estrada is seen handing over a certificate of appreciation to a Technical Education and Skills Development Authority official for collaborating with his “Iskolar ni Jinggoy” program.

Estrada’s Facebook accounts and pages were created in 2010 onwards. The page that posted the ad, Senator Jinggoy Estrada, was created on Feb. 19, 2010; it was previously named Senate Jinggoy Ejercito Estrada.

Jinggoy Estrada Facebook page created in 2010

Another page, Jinggoy Estrada, was created on Sept. 26, 2013.

Jinggoy Estrada FB page created in 2013

The ad, paid by Estrada’s mother, former Sen. Luisa Pimentel Ejercito, borrows the tune from Quincy Jones’ Rubber Ducky popularized locally by the 1970s sitcom “John en Marsha.” To date, it has more than 187,000 views and 3,400 interactions.

References

Pipl.com. (n.d) Andelyn Andrada. Retrieved from https://pipl.com/search/?q=Andelyn+Andrada&l=&sloc=&in=6

Pipl.com. (n.d). Adelaida Urbada. Retrieved from https://pipl.com/search/?q=adelaida+urbada&l=&sloc=&in=6

Pipl.com. (n.d.) Michelle Rapanan. Retrieved from https://pipl.com/search/?q=Michelle+Rapanan&l=&sloc=&in=6

Senate of the Philippines. (2012). Repatriated OFWs from Dubai [Photo release]. Retrieved from http://senate.gov.ph/photo_release/2012/1030_02.asp

Senate of the Philippines. (2007). Partnership at work [Photo release]. Retrieved from http://senate.gov.ph/photo_release/2007/1126_08.asp

Senate of the Philippines. (2010). Hugs and Smiles [Photo release]. Retrieved from http://senate.gov.ph/photo_release/2010/0330_00.asp

Senator Jinggoy Estrada. (2019). Pusuan (TVC 30s). Retrieved from https://www.facebook.com/jinggoyestrada29/videos/237337843762582/?v=237337843762582

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